CLARITY
What happens in the room is never an accident.
Clarity is a strategic communications and event design firm based in Kigali. We prepare leaders, advise organisations, and design the rooms where it all happens.
Seventeen years designing the rooms where Africa's transformation happens — and telling the stories that carry it forward. Based in Kigali. Trusted by the World Bank Group, Volkswagen Group, the Rwanda Development Board, and the National Bank of Rwanda.
Who we are
Clarity works at two levels most firms treat as separate. We design the rooms where partnerships get signed and ideas find their first believers — and we tell the stories that carry what happened in that room to the people positioned to act on it. From executive roundtables to international conferences.
Both disciplines. One firm. Seventeen years of proof.
Soni Kayinamura, Founder & CEO
OUR SERVICES
Strategic Communications
We tell the stories that carry what happens in the room to everyone who wasn't there — the partnership, the idea, the moment a leader's vision became a plan others followed. From executive presence and messaging to media relations and brand identity, we give that story the reach it deserves.
Executive Communications · Messaging & Narrative · Media Relations · Brand Identity
Event Design & Management
We design and deliver the rooms where decisions get made, from intimate leadership forums to summits. Every detail, from staging to delegate flow, is built to serve the outcome, not just the occasion.
Conference Management · Product Launches · Guest Experience · Design
Because the room is where it happens. The message is how it travels.
17 YEARS OF PROOF
17
years
Founded in Kigali in 2009.
17
120+
leaders
Executives and senior leaders prepared to communicate when it counted most.
50+
events & meetings
International conferences, leadership forums and summits designed and delivered.
3000
delegates
Africa's largest technology conference — TransformAfrica Summit.
80%
of our work is repeat
Most of what we do is for organisations who've worked with us before.
98%
rated excellent or good
Across every session of our executive presence and communication training.
Our Clients
Client Reviews
-
The event was difficult enough, without the welcome news that the President was coming after all. Having two unflappable people on the ground made our jobs so much easier — and the publicity generated locally and internationally shows how important what Volkswagen is doing in Rwanda is.
— Matt Gennrich, General Manager Group Communications, Volkswagen Group South Africa
-
Many thanks for a very successful event! A large number of participants have commented on the high level of conference organization and the professional look and feel of the venue. My personal thanks for remaining calm under pressure and masterful handling of competing demands and unexpected requests.
— Elena Panomorenko, Office of the Treasurer, IFC, World Bank Group
-
Clarity helped us organise INGSA2024, the 5th International Conference on Science Advice to Governments. Attendees came from over 65 countries, and many said it was one of the best conferences they'd ever attended. Much of this was due to Clarity's calm, clear, and capable management — while there was a lot of activity behind the scenes, delegates commented on just how smooth the execution felt.
— Grant Mills, Program Manager, International Network for Governmental Science Advice (INGSA)
-
Clarity's stylish logo design refreshed the image of PASET, and their messaging effectively attracted new audiences and communicated our value.
Saori Imaizumi, Education Specialist, The World Bank Group
-
Clarity Communications managed a major, high-level announcement between Carnegie Mellon University and The MasterCard Foundation. Their expertise and professionalism allowed us to deliver a well-executed press conference that led to extensive global media coverage.
Crystal Rugege, Director of Business Strategy & Operations, Carnegie Mellon University Africa
-
Clarity was hired four weeks prior to the summit, and I was impressed by how well they absorbed every detail without being fazed by the changes. The onsite team's command structure worked well, and everything ran smoothly.
Neena Tailor, Event Operations & Project Manager, dmg::events (UK) Ltd