Communicating during and post a pandemic has to be led by empathy and common sense. Any brand or business that positioned itself above its market and customer has to come down and acknowledge the customer has always been and needs to always be the priority.
It is not about how strong my brand is or how satisfying my product is; its about am I still relevant to my customers needs in a time when everything went back to basic and priorities have been redefined.
Brands that miss that, whether a public sector entity, a business or a non profit, will lose the ear of their audience and will have to work years to regain the trust and earned place in their decision making.
So, how does anybody, an individual, a government, a business communicate to reach an audience and mark them with relevancy? Our global partner, Flor Estevez shares seven ways you can be a smart communicator.